Rachel McCollum is a connector for extraordinary visionaries and VIP principals who are looking for relationships, friendships, and networks that feel as natural as they are meaningful. She founded See You Soon, which has since evolved into SYS Social, a connection ecosystem designed around three pathways: See Yourself, See Your Someone, and See You Soon. Together, they reflect a single mission—to help exceptional people cultivate meaningful connection within themselves, with a partner, and in community. Through coaching, matchmaking, and invite-only experiences, SYS Social brings people together in ways that foster chemistry, trust, and long-term belonging.

Her background spans design, luxury hospitality, bespoke events, and celebrity public relations; industries united by a dedication to style, storytelling, and exceptional client experience. She has led campaigns for The Mark Hotel, The Greenwich Hotel in New York, Cuixmala in Mexico, and produced high-profile events with Nadine Johnson for leading fashion houses and artists. She later served as a director at high-end matchmaking firm LastFirst, where she refined an approach defined by empathy, discretion, and a true white-glove touch.

Long before titles and résumés, she was the person people trusted to make an introduction. She’s always had an instinct for who belonged in the same room and making people feel at ease the moment they walk in. For Rachel, it’s about setting an environment where people feel recognized, included, inspired, and at home.

Today, that instinct has become her craft. Whether she’s curating a salon, helping a founder bring their team together, or expanding someone’s circle of trust, she sees connection as an art form—one that requires intuition, care, and intentionality in creating the conditions for magic to happen.